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Trade Show Marketing 2026

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Cohesion Italy 21–27, co-financed by the European Union, the Italian Republic, and the Lazio Region

Public Notice: “2026 SME Internationalization Voucher”

Scope: Lazio ERDF Regional Program 2021–2027 – Strategic Objective 1 “A More Competitive and Smart Europe” – Specific Objective 1.3 “Strengthening the sustainable growth and competitiveness of SMEs and job creation in SMEs, including through productive investments”

BRAGA MORO SISTEMI DI ENERGIA S.P.A. is the recipient of a grant awarded under the Lazio ERDF Regional Program 2021–2027, Public Notice “SME Internationalization Voucher 2026,” approved by Decision No. G13369 dated October 15, 2025. The project was approved for funding by Decision No. G05216 dated April 20, 2026, published in the Lazio Official Gazette (B.U.R.) No. 33 dated April 23, 2026.

Project Title: Fiere2026

CUP: F88C26001370006

Application No.: A0919-2025-100770

Description

The project involves the participation of Braga Moro Sistemi di Energia S.p.A., with its own exhibition space, in the following international business-to-business trade shows:

  • Data Center World 2026 – Walter E. Washington Convention Center, Washington, D.C. (USA) – April 20–23, 2026
  • Middle East Energy 2026 – Dubai World Trade Centre, Dubai (UAE) – September 1–3, 2026
  • OGA – Oil & Gas Asia 2026 – Kuala Lumpur Convention Centre, Kuala Lumpur (Malaysia) – September 2–4, 2026

Objectives

The program aims to strengthen the company’s international presence in three high-growth markets outside the EU. The goal is to position Braga Moro as a specialized supplier of uninterruptible power supply (UPS) systems for critical infrastructure: data centers, power plants, and oil & gas facilities, including those in ATEX-classified areas. The initiative leverages the expertise developed at the company’s operational headquarters in Rome, located at Via degli Abeti 29, in the Lazio region.

Results

The project generated over 90 qualified leads with EPC contractors, system integrators, distributors, and industry operators. It enabled the follow-up on ongoing commercial proposals in Qatar and Bahrain and the signing of a new commercial representation agreement for Malaysia. It also strengthened the brand’s visibility in the North American, Middle Eastern, and Asian markets.

Financial Support Received

€45,720.00 (€15,240.00 for participation in each of the three trade shows)